All roads lead to Music Potential on 21 July. For eight hours, this free event at Wembley Arena will give young people a taste of the music industry. Star of the show will be Wretch 32. Rising UK hip hop star Jermaine Scott, aka Wretch 32, is the face of Music Potential – a partnership between Choice FM and Barclaycard Unwind. The initiative, run by the radio station’s youth project ‘I Have a Choice’, was set up to offer 16-25 year olds their first step toward a career in the music or radio industry. Free workshops will include music production, mixing, film making and vocal skills. The event caps a programme of training events for 900 young people; where wretch will take part in a Q&A session about his route into the music industry.
Find out how to make money and how to market your music. Budding stars can also submit a demo at the Music Potential event and be selected to win a professional recording session with Wretch32 at the Point Black studios .
Wretch 32, signed to Ministry Of Sound/Levels Recordings, is currently riding high in the UK charts with his latest single, Unorthodox, a collaboration with fellow rapper Example. His tracks draw on his experiences growing up among the high rises of Tottenham’s Tiverton Estate and the notorious Broadwater Farm. His first major label single, Traktor, reached the UK Top 10 in January.
Wretch 32 says: “…It’s tough for kids growing up – so easy to make foolish choices. I’m behind anything that gives them a chance to achieve their dreams, get out of the situation they’re in…I’ve come out the other side and the music industry is a paradise for me – hopefully this will give other kids the chance to experience that too.” For more information visit: http://www.choice-fm.co.uk/life/music-potential/.