At 9pm CET * Sunday November will see the 18th annual MTV EMAs held in Belfast, Ireland. Hosted by singer and actress Selena Gomez, in addition to the distribution of gongs, MTV will launch MTV Voices, its new international pro-social platform. This year the honour will go to Gomez’s boyfriend Justin Bieber and the Northern Ireland Youth Forum.
MTV Voices is s unique highlights socially positive and inspirational content produced by global correspondents, international and local music artists and MTV’ audience.
As the first artist to ever receive the MTV Voices Award, Bieber will be recognised for his ambitious launch of the Believe Charity Drive that aims to rally his fans to help raise millions of dollars for 20 charities around the world. In addition to his work with the Believe Charity Drive, Bieber has been extremely involved with the Make A Wish Foundation and Pencils of Promises, which helps build schools for children without access to education.
Justin Beiber is set to perform at the event alongside the likes of Jason Derulo, Bruno Mars (up for four awards), Jessie J, LMFAO and David Guetta. Viewers can vote for their favorite EMA artists by visiting www.mtvema.com. Adele and Justin Bieber are each up for three awards. Other EMA nominees include Snoop Dogg, LMFAO, Jessie J, Beyoncé, Eminem, Kanye West, and Wiz Khalifa. Stars present will recieve goodies including an Xbox 360 console with Kinect sensor and games, M.A.C make-up boxes, Remington hair and personal care appliances, Nando’s PERi PERi gift basket, kangol headwear and Spongebob Squarepants t-shirts!